Nadia Izruna is the maker of Nadinoo, a line of clothing she brings to life from start to finish.
Nadinoo是Nadia Izruna小时候的外号，也是她创作的服饰品牌。Nadia阳光开朗，但对事非常认真，从她的作品中应该能感受到她的性格。因为从服饰构思到裁缝过程，都由她一人亲手包办。
ナディヌーはナディア。イズルナの手作り服のブランド。ちょっとレトロな雰囲気が漂うの洋服です。繊細なリバティプリント小花柄で乙女心をキャッチ。
Nadinoo is the childhood nickname of Nadia, given to her by her sisters and brother.
Nadia works out of a studio in her canal-side apartment in East London.
She has a sunny disposition and takes a lot of care in what she does.
Fleur, Lula and Pixie are the three imaginary muses she designs for, after which most pieces in each collection are named.
Some of the Liberty prints used in Nadinoo’s Spring/Summer 2010 collection.
One of her favourite pieces from the current season.
Starting up her inspiration wall for Autumn/Winter 2010.
Fabrics picked for the new season.
Nadia is inspired by how women used to dress, particularly from the 1920s. She sometimes start her design process with research on vintage patterns that she adapts to suit how women now dress.
As Nadia is so personally involved with all stages of the creation of a Nadinoo garment, she is glad to have Alva, her assistant, join her recently, even if it’s for a little while.
Styling Nadinoo products, with vintage pieces she has collected, is a most enjoyable part of the process.
One of her favourites in her vintage collection is this piece that almost got away. An elderly woman grabbed the blouse off the rail before she could react but returned it due to a closed fitting room.
Here she has gathered some bits and bobs perfect for an autumnal escape.
During busy periods, Nadia works more than 15 hours a day. She takes occasional breaks with a book or a magazine on her balcony.
Thank you Nadia for letting me into your day.
Replies
Allie: Jessica Ogden doesn’t seem to be producing her own line anymore; I bought the coat many years ago at a sample sale and I’m not sure if it was ever produced. Sorry to disappoint you!
Diane C. and Jenny: I bought Campbell’s Soup thermos at Urban Outfitters in London a year ago. I thought I saw them recently! Maybe there will be a restock.
read me…: I’m not crazy about Hello Kitty but I like the retro version with that style of print. Gifts though, they are…
saamielola: Yes, it’s a very inspiring place with lots to learn about.
Tofu, May, Bardotty, skirmishofwit, Stephanie Renee, Gela, hannah, Su-Lin and celine: If you were wondering why my bag contents look so neat, it’s because I have my “reset” days and yesterday was one of them. I’m very much in love with the basket and will be hunting for more!
Mrs Gorman: Ah, I don’t really need any help from the text. I tend to dérive mostly when I am left to my own with nothing to read or do!
charlotte, Sue Anne and kris: I wrap the camera in a hanky mainly because I have a phobia of losing the lens cap. Sometimes I wear it around my shoulder so it’s a good form of prevention. But now that charlotte has mentioned, it’s a good dust protector too! It’s not much of a padding really but I think the FM2 is a camera that can take a few knocks, huh?
alice: Yes! I like “bag” posts. I think that might have been my first.
Maeko: Oh, I’m sure there will be something in your life worth documenting. Everyone’s different but finding
yz: So heavy, I look like a hag sometimes dragging my things around!
maria: On a whole, what I’ve read of “The Society of the Spectacle”, I feel is hugely relevant still today. I’ve only got through one essay in the journal and so, can’t judge, but was introduced to a text, “One-Dimensional Man”, through it. What was quoted seems to make a lot of sense still. Personally I think it’s important to always maintain a revolutionary streak, not with the aim of toppling any regime, but to provoke, to keep things in check.
mr sekimachihato: I think it was from Tokyo, a gift. Never seen the brand in London either!
EllE: Thank you!
Carole: I’ve been checking out shots from the Impossible Project but have yet to be tempted. I like colour…
A note on: accessory, clothing, craft, home, london, nadinoo, nikon fm2, people at work, studio, style
I love this series so much, thank you for sharing. It’s really inspiring to see how people work.
these are beautiful! i love what she has created with the liberty of london prints :) so feminine & pretty! thanks for sharing.
ps. i’m so jealous of her apartment complex. even the balcony looks gorgeous.
I love this post! And loving this new series of People At Work. I really wish I had a serger machine too…!
Oh so gorgeous! Beautiful studio, beautiful clothing, beautiful photographs. I love that she designs for girls out of her imagination. I know I’ll return to look at this post again & again.
I tend to think everyone would be happier with a balcony, haha. Her balcony’s awesome, so cute but just enough. The view’s pretty good too. I’ve loved her clothes for awhile now, her work’s so distinct – it’s all very amazing.
her designs are lovely! and she seems so happy & content w/ what she’s doing. i want that. :)
love this post!!!
Beautiful, Tommy!
lovely post :), i am loving your ‘people at work’ series.
may I ask what camera did you use for the photoshoot?
God, I love your photos! You really have a beautiful and unique visual way of telling stories.
Another splendid post. I’ve been drooling over Nadinoo’s clothes for quite a while now. I love Nadia’s sketches of the cape!
excellent shots, tommy. i really like this series.
i’ve been on the lookout for a leather case for my fm2 and want to try to find an original nikon one, but this is quite tempting as well: http://www.flickr.com/photos/jacobtang/4091450967/
i am in love with your blog! this people at work series is full on inspiration & beauty.
i love this. makes me miss my sewing machine that i gave up coming from europe. not that i would be capable of doing such butiful things, but i like sewing. btw, i think the impossible project will work on color too. i think b&w came first. i’m happy there is an alternative to buying old polaroid films from ebay.
Absolutely beautiful!! If I were as gorgeous as her model, this would be my wardrobe…
at the risk of sounding like a broken record tommy, i think these are amazing. can’t wait to see more. and that first picture of nadia is so very lovely.
thank you, nadia, for introducing us to fleur, lula and pixie!
Your blog flaws me sometimes, not only are your photographs gorgeous and perfect but you introduce me to knew places and new things that make me somewhat *squee*.
Look at those gorgeous clothes!
Thank you!
I love Nadinoo. This is a great series of pictures Tommy. Thank you for sharing with us!
This looks very complicated lol
this is such a lovely set and like everyone else, i’m in love with nadia’s cute balcony and pretty clothes as well.
That blue blouse in the second photo is so nice I love the colar!
And I really enjoy your people at work series! I look forward to the next one already.
thank you for the pictures, nice to see the process (especially because i have been following nadia’s work for quite a long time but did not knew anything about her) really like the autumnal escape thing and her balcony looks quite peacuful and thus covetable..
Amazing post & beautiful photos. I’ve just started teaching myself how to sew clothes and this is such an inspiration.
again, wow.
also, i know exactly where her studio is, i’ll have to wave to nadia the next time i walk by.
your posts make my days a bit brighter! thank you very much..
Such a lovely post and beautiful photos–Thanks
How wonderful post. I love Nadia’s creations, they’re so beautiful, how bright and colorful fabrics (I’m really in love with they). Also her study is wonderful, I love that bright places.
Lil’ question: Where is she from?
stunning images, LOVE her use of fabric, those blouses are so beautiful
your blog is so inspirational :)
nice stuff, love peter pan collars! i love hats like the brown one but i would never be able to carry off. plus i’ll look silly with those in sg. lol
我喜欢的风格，还有那些印花！！好在我没见到真品，要不然肯定移不动脚了。
Thanks for this. The clothing is beautiful.
great clothe !
http://bulbizar.blogspot.com/
Stunning! Nadia’s work is so wonderful and dreamy!
I love your narrative, more of ‘People at Work’ please :)
Thank you so much for these pictures. That is a great new fashion brand.
wonderful